院校官微升级计划线上说明会

How Weibo Can Help UK Universities to Enhance Student Recruitment in China Webinar

2020年，番茄国际教育新媒体研讨会组织分享了，5G时代，数字媒体如何赋能英国留学，迎来2021，坚信留学定能“牛”转乾坤的番茄国际教育新媒体研讨会再升级，特邀新媒体运营专家范晓京，带来运营干货，解读院校官微升级计划– 链接 * 反馈 * 服务* 转化，包括英国布里斯托大学、英国兰卡斯特大学等近40家英国高等院校校方代表参与了2月3日的线上说明会。

In 2020, Tomato MCN created new era of digital student recruitment in response of COVID pandemic and organized a number hugely successful recruitment events partner with Sina Weibo, China’s most popular microblogging platform. In the beginning 2021, Tomato MCN once again invited China Social Media Specialists Mr Xiaojing Fan to talk about lasted trends in China’s social media landscape and they mean for recruiters, how Weibo can help UK universities to enhance student recruitment in China. Over 40 UK universities’ representatives attended the webinar on 3rdFebruary.

通过范总一小时的精彩分享，生动再现了社交媒体流量下的集体焦虑。当一切都在线化后，在百花齐放的众多线上平台中，范总深度剖析了各平台的教育发力点、内容生产形势的分布、自媒体平台的现状及趋势、从而为大家解决了如何从流量到服务的选择困难症。

Mr. Fan provides an overview of key Chinese social media trends for opportunities in 2021, a look at changing consumer behaviour, and the key channels in the market such as Douyin, WeChat, Little Red Book, Bilibili, Zhihu and Weibo.

Mr. Fan also covered new opportunities such as live-streaming, SEO, new features of universities Weibo official accounts and social commerce on Sina Weibo, how UK universities can enhance student recruitment by utilizing all these new features on Weibo.

在选定平台后，范总就如何从陌生到熟悉，高效精准的玩转平台运营策略给大家做了分级解析，并针对2021年微博留学领域国际教育的细分市场策略、官微升级方向、官方活动曝光等给出了更加细致的解读。

本次线上说明会圆满落幕，很多校方代表表示意犹未尽，2021年的每个季度，番茄国际教育都将邀请新媒体运营专家，为更多有意借助新媒体推广品牌的院校和机构朋友们带来更多精彩分享，敬请期待。

The attendees found this webinar particularly useful for planning the institution’s digital marketing strategy in 2021. If you are interested in receiving a copy of PowerPoint of this webinar, please get in touch with Danlu Liu at Danlu.liu@funliving.com